Riding a motorbike is all about having fun.
So why does so much of the motorcycle promo material thrown around these days try so hard to tell us that motorbikes make you cool, rebellious and attractive to the opposite sex (all true by the way) yet leave out the fact that riding a motorcycle is quite simply, one of the most fantastically fun things you can do?
I want to see more promo material that screams 'AWESOME' - something that makes your inner child go 'coooooooool' - that you want to send to your motorcycling-gentile mates in the hope they'll join your fun-loving gentleman's club.
KTM seem to do be on the right track in this respect and their recent promo vid for the KTM Freeride 350 is the kind of vision that if I had my way, would be shown on prime-time television every evening. I mean, how can you watch this and not want to go score yourself an off-road bike and head for the hills for some mud-slinging mayhem?
The second video I've embedded below - which also happens to feature the very talented Frenchman Julien Dupont - is another prime example of the fun to be had when an engine is mounted twixt two wheels. The amazing environment of the French Alps helps set the mood, but it is the peerless display of freestyle trials riding that gets the big grin going.
Despite both these vids featuring riders that pack serious skills and a fair set of cojones, you can't help but feel that you're right there with them and sharing in the reverie.
Enjoy.
So why does so much of the motorcycle promo material thrown around these days try so hard to tell us that motorbikes make you cool, rebellious and attractive to the opposite sex (all true by the way) yet leave out the fact that riding a motorcycle is quite simply, one of the most fantastically fun things you can do?
I want to see more promo material that screams 'AWESOME' - something that makes your inner child go 'coooooooool' - that you want to send to your motorcycling-gentile mates in the hope they'll join your fun-loving gentleman's club.
KTM seem to do be on the right track in this respect and their recent promo vid for the KTM Freeride 350 is the kind of vision that if I had my way, would be shown on prime-time television every evening. I mean, how can you watch this and not want to go score yourself an off-road bike and head for the hills for some mud-slinging mayhem?
The second video I've embedded below - which also happens to feature the very talented Frenchman Julien Dupont - is another prime example of the fun to be had when an engine is mounted twixt two wheels. The amazing environment of the French Alps helps set the mood, but it is the peerless display of freestyle trials riding that gets the big grin going.
Despite both these vids featuring riders that pack serious skills and a fair set of cojones, you can't help but feel that you're right there with them and sharing in the reverie.
Enjoy.
KTM Freeride 350 promotional video
Ride the World: Julien Dupont & Arthur Coutard riding FMX Trials in the French Alps
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